BERT

How Google’s BERT Update Affects Search and Content

How Google’s BERT Update Affects Search and Content

Google released a significant update to its search algorithm, code-named BERT (Bidirectional Encoder Representations from Transformers), in October 2019. While the name may appear complicated, its impact on search and content is profound and must be understood by anyone involved in SEO and content creation. In this in-depth guide, we’ll look at what Google’s BERT…